This week in the Wylde blog we’re looking at London Design Week 2021 which begins this Sunday. Whilst we’re all still navigating the global pandemic, we’ve definitely got more freedom than we did at the beginning of the year. This year’s London Design Week may not be like previous events but we think the design world has become innovative and creative with regards to making large scale social distanced and virtual events work for everyone. We’re excited to see what’s in store…
Much like our recent animation discussing the Future of the Workplace it seems other industries are looking towards a “Hybrid” way of making events accessible to their audiences. This year the Design Centre located at Chelsea Harbour are aiming to reconnect, converse and create whilst looking at the very best in the design world right now. The annual event opens with a virtual launch on Sunday, continuing from Monday until Friday in a hybrid format allowing carefully considered in-person visits and an online programme that reaches out to a global audience.
There is a focus on Design Inspiration – we’ve spent so long in the same house, surrounded by the same walls, furniture – we’ve had very little access to new and exciting design, let alone feeling inspired or creative! After months at home, people are longing for change and designers are seeking to resume their usual sourcing process. Design experts and specialists in 120 showrooms will be on hand to advise on projects and share their product knowledge of this years’ spring/summer collections in a personalised way.
After such a tough year positivity is at the heart of the latest patterns with uplifting palettes. As always there is a focus on key details such as the craftsmanship, finishes and sustainability of projects. All of this will be accessible virtually alongside webinars, talks and masterclasses across the design industry.
It’s all about feeling connected and looking ahead to a brighter future.
